In a world full of choices and competing priorities, how do you know which path to take?
An answer lies in understanding your core values—the fundamental beliefs that guide your decisions and shape your life.
When you have clarity about what truly matters to you, decision-making becomes more intuitive, and your overall sense of fulfilment increases.

Why Core Values Matter
Having clear core values helps you:
Navigate complex decisions when faced with multiple options
Enhance your well-being by living in alignment with what truly matters to you
Find success in both personal and professional contexts
Prioritise effectively by focusing on what's genuinely important
Create intentional impact on the people and world around you
Most of us have never taken the time to explicitly define our values. Instead, we operate on autopilot, making choices based on external expectations or immediate needs.
This practical guide will walk you through a process to uncover and articulate your core values.
The way I think about my core values is that they literally ground me.
I imagine that each of my two core values lives in one of my legs.
When I stand strong and confident on my two feet, I can make grounded decisions that support me and move me forward in the right direction.
A Step-by-Step Process to Define Your Core Values
1. Reflect on Important Life Moments
Start by reflecting on times when you felt most aligned with yourself—moments when you were "in flow" or felt particularly proud, fulfilled or at peace.
Consider these questions to identify these key moments:
What moments gave me great joy when I was a child / young adult / adult?
What happened when everything felt right?
What did I do when things were challenging and they turned out OK?
What events felt agonising and challenging - how did I want them to be different?
What happened when I made big decisions that lead to great outcomes?
What moments crossed my red lines?
Action steps:
Write short stories about these peak experiences
Include details about what happened, who was involved and the outcome
Explore how these experiences made you and others feel
Take time to reflect on these moments - maybe let your stories rest for a few days and then come back to them.
When you are ready, have a look for patterns - are there repeating situations that are particularly meaningful to you?
2. Identify Resonant Terms
When you reflect on your meaningful events, you may find emergent patterns that hint at your core values.
It can be helpful at this stage to expose yourself to a wide range of potential values to see which ones naturally resonate with you.
Action steps:
Review the list of value terms (see the appendix at the end of this post):
Intuitively select the ones that immediately stand out to you
Review your selections and eliminate terms that feel less essential
Consolidate overlapping values until you have 2-3 core values - you might find that some of your chosen value are intrinsically included in another one
The goal is to distill your list down to two or three fundamental values that encompass what matters most to you.
Remember, this isn't about choosing "good" values—it's about identifying what genuinely resonates with you.
3. Craft Your Core Value Story
Now, articulate what these values mean in your life by creating a personal value statement.
Action steps:
For each core value, write a few sentences describing:
How this value has shown up in your life
The positive outcomes when you've honoured this value
How you intend to embody this value going forward
You might find it helpful following this template:
"In my life, [Core Value] has guided me in [Relevant Situations]. When I lean into [Core Value], the outcomes have been [Significant Outcomes]. I will use [Core Value] going forward so that [What It Will Lead To]."
For example:
"In my life, courage has guided me in speaking up for myself and others, pursuing new opportunities despite uncertainty, and facing difficult conversations head-on.
When I lean into courage, the outcomes have been deeper relationships, personal growth, and creating positive change in my community.
I will use courage going forward so that I can live without regret and inspire others to overcome their fears."
Putting Your Values Into Practice
Congratulations - establishing your core values is a big step forward.
It’s now time to integrate them into your daily life and decision-making process.
Share Your Values
Discuss your core values with trusted friends and colleagues.
Invite them to ask questions about why these values matter to you. This not only strengthens your commitment but also helps others understand what drives you.
Use Values in Decision-Making
When facing important decisions, take a pause before deciding:
Reflect on how all options align with your core values
Consider writing a short story exploring how each value might influence your choice
If possible, discuss your thinking with someone who can ask thoughtful questions about how different choices align with your values
Living Your Values
Start small by looking for daily opportunities to express your values. Over time, you'll find that making decisions becomes easier, your sense of purpose grows stronger, and your impact on others becomes more intentional.
Your core values aren't static—they may evolve as you grow and gain new experiences. Revisit this exercise periodically to ensure your stated values still reflect what matters most to you.
By living in alignment with your core values, you'll not only make better decisions but also experience greater satisfaction, authenticity and meaning in all areas of your life.
Appendix: List of Values
As you read through this list of potential values, mark the ones that immediately resonate with you without overthinking. Then, go back through your selections and begin the process of narrowing them down.
Remember that this list is not exhaustive, and you may identify values that aren't included here. The goal is to discover what genuinely matters to you, not to choose what you think you "should" value.
Personal Character Values
Accountability
Accuracy
Achievement
Adaptability
Adventurousness
Ambition
Assertiveness
Authenticity
Balance
Beauty
Boldness
Bravery
Calmness
Carefulness
Challenge
Cheerfulness
Clarity
Commitment
Compassion
Confidence
Conscientiousness
Consideration
Consistency
Contentment
Contribution
Cooperation
Courage
Creativity
Curiosity
Decisiveness
Determination
Dignity
Discipline
Discovery
Diversity
Efficiency
Elegance
Empathy
Enjoyment
Enthusiasm
Excellence
Experience
Exploration
Expressiveness
Fairness
Faith
Fidelity
Fitness
Flexibility
Focus
Forgiveness
Freedom
Frugality
Fun
Generosity
Gentleness
Grace
Gratitude
Growth
Happiness
Harmony
Health
Helpfulness
Honesty
Honor
Humility
Humor
Imagination
Independence
Individuality
Innovation
Inspiration
Integrity
Intelligence
Intuition
Joy
Justice
Kindness
Knowledge
Leadership
Learning
Love
Loyalty
Mastery
Mindfulness
Moderation
Motivation
Openness
Optimism
Order
Organization
Originality
Passion
Patience
Peace
Perseverance
Persistence
Playfulness
Poise
Precision
Preparedness
Professionalism
Prudence
Purpose
Quality
Reliability
Resilience
Resourcefulness
Respect
Responsibility
Restraint
Risk-taking
Romance
Safety
Security
Self-control
Self-reliance
Selflessness
Serenity
Service
Simplicity
Sincerity
Skilfulness
Solitude
Spirituality
Spontaneity
Stability
Strength
Structure
Success
Support
Sustainability
Thankfulness
Thoroughness
Thoughtfulness
Timeliness
Tolerance
Tradition
Tranquility
Transparency
Trust
Trustworthiness
Understanding
Uniqueness
Unity
Variety
Vitality
Warmth
Wealth
Welcoming
Well-being
Wholeheartedness
Wisdom
Wonder
Zeal
Interpersonal Values
Acceptance
Appreciation
Belonging
Care
Collaboration
Community
Connection
Courtesy
Dependability
Devotion
Empowerment
Encouragement
Equality
Familiarity
Family
Fellowship
Friendship
Guidance
Harmony
Hospitality
Inclusivity
Intimacy
Involvement
Kinship
Mentorship
Nurturing
Partnership
Recognition
Relationship
Respect
Responsiveness
Solidarity
Support
Teamwork
Togetherness
Understanding
Professional Values
Achievement
Advancement
Competence
Competition
Competitiveness
Detail-orientation
Diligence
Effectiveness
Efficiency
Entrepreneurship
Excellence
Expertise
Impact
Improvement
Industriousness
Influence
Initiative
Merit
Performance
Practicality
Productivity
Professionalism
Progress
Punctuality
Quality
Recognition
Results
Skill
Success
Teamwork
Thoroughness
Timeliness
Societal Values
Altruism
Charity
Citizenship
Civic duty
Community
Conservation
Contribution
Democracy
Diversity
Environmentalism
Equality
Equity
Ethics
Fairness
Freedom
Global perspective
Humanitarianism
Justice
Legacy
Opportunity
Patriotism
Peace
Philanthropy
Public service
Responsibility
Social justice
Stewardship
Sustainability
Tolerance
Tradition
Volunteering
Intellectual Values
Analysis
Clarity
Competence
Contemplation
Creativity
Critical thinking
Curiosity
Education
Foresight
Imagination
Information
Innovation
Insight
Intelligence
Investigation
Knowledge
Learning
Logic
Open-mindedness
Perception
Questioning
Rationality
Reason
Reflection
Research
Resourcefulness
Scholarship
Scrutiny
Thinking
Truth
Understanding
Wisdom
Great article! I love the concrete questions for identifying core values. In my experience, knowing your values makes it so much easier to make decisions and reflect on situations. For example:
If I’m not happy at work, I ask myself: What value isn’t being met? And how can I bring more of it into my work?
When looking for a new job, understanding my values helps me figure out what kind of role and environment would be a good fit.